Supports over one billion active colors



Deliver what-you-see-is-what-you-produce results


One-button access to pre-set color spaces

HP Introduces World’s First Affordable Color-critical Display
The HP DreamColor LP2480zx Professional LCD Display

BERLIN, Germany, June 10, 2008 – HP today introduced the world’s first affordable color-critical computer display, the HP DreamColor LP2480zx Professional LCD Display.  At less than a quarter of the cost of most high-end, studio-quality LCD displays, the new DreamColor display provides a range of more than one billion colors in a 30-bit, LED-backlit 24-inch diagonal widescreen LCD display.

The HP DreamColor LP2480zx is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation SKG Inc. (NYSE: DWA). The HP DreamColor display addresses an increasingly critical need for affordable and consistent color accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories.

 Other features include:

• One-button pre-set access to all color spaces specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe^® RGB and DCI standards
• HP Night Vision user interface for easy control in bright and dark work environments
• Super IPS panel technology
• Next-generation graphics interface with DisplayPort
• Customizable tilt, swivel, height adjustment, and pivot rotation

Designed for Color Professionals

Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display achieves more than 64 times the colors available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable.

Dennis Mark
Vice President and General Manager
Personal Systems Group
HP Asia Pacific and Japan

Ed Leonard
Chief Technology Officer
DreamWorks Animation

Crawford Del Prete
Executive Vice President,
Global Research, IDC

Executive Quotes

“Until now, accurate and standout color has been out of reach for the majority of digital content creators.  Our DreamColor display advances color accuracy for the world’s storytellers – our most demanding of customers of performance technologies.”









“With the new DreamColor display, HP has broken through barriers that have existed in display technology for the past decade. The new DreamColor display packs a list of significant advances into one amazingly powerful display, enabling an unprecedented level of color management and fidelity in our production process. It’s a digital filmmaker’s dream.”

“The HP DreamColor display is an important innovation that represents a significant collaboration between HP and a core partner. This technology will have broad appeal, allowing customers to deliver results never before possible without very high-end systems.”

Pricing & Availability

The HP DreamColor LP2480zx Professional LCD Display is now shipping worldwide for a price of US $3,499.

Pricing and availability may vary within the Asia Pacific. Please check with local market representative.